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How to offer constructive feedback to your designer



Offering constructive feedback to a logo designer is an important part of the design process. Constructive feedback helps the designer understand your expectations and make improvements to the logo design. Here are some guidelines to offer effective and constructive feedback…



Be specific

Clearly articulate what you like and dislike about the logo design. Avoid general statements like "I don't like it" or "It's not what I expected." Instead, provide specific details about elements that need improvement or aspects you appreciate.


Focus on the objective

Remind the designer of the goals and objectives you discussed at the beginning of the project. For example, if the logo is meant to convey professionalism and trust, mention how certain elements may or may not align with those goals.


Balance criticism with positive aspects

Acknowledge the positive elements of the logo design to maintain a constructive tone. Highlight what you appreciate or think is working well. This helps the designer understand what aspects they should build upon.


Offer suggestions, not solutions

Instead of telling the designer exactly what to do, provide suggestions or directions for improvement. For instance, you can say, "I feel the font could be more bold and legible" or "Could we explore different colour combinations to enhance the vibrancy?"


Be respectful and considerate

Remember that the designer has put effort and creativity into their work. Use a respectful tone, focusing on the design itself rather than making personal attacks or assumptions.


Use visual aids

If possible, use visual aids such as annotations or examples to illustrate your points. This can help the designer better understand your feedback and make appropriate adjustments.


Encourage dialogue

Offer the opportunity for the designer to ask questions or seek clarification about your feedback. A healthy back-and-forth discussion can lead to a better understanding of your needs and foster collaboration.


Prioritise and be realistic

Understand that not all feedback can be implemented due to constraints or design principles. Prioritise the most critical changes and be open to compromises that still align with your goals.



The goal of constructive feedback is to improve the design while maintaining a positive and collaborative relationship with the designer. Effective communication can lead to a logo design that meets your expectations and requirements.

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