Writing the copy for your business's website is a crucial task that should ideally be undertaken by you or someone closely familiar with your business. While website designers are skilled at creating visually appealing and user-friendly websites, through the design process we can get "too close" to your business, and not offer the outside perspective you require. Here are some reasons why you should consider writing the copy yourself or hiring a professional copywriter:
Knowledge of Your Business
As the business owner, you have an in-depth understanding of your products, services, and the value they offer to your customers. This knowledge allows you to articulate your offerings in a way that resonates with potential customers and differentiates your business from competitors.
Authenticity and Personal Touch
Writing the copy yourself allows you to infuse your brand's personality, passion, and vision into the website content. This personal touch creates a more authentic connection with your audience, making your business appear more genuine and trustworthy.
Target Audience Understanding
You are likely to have a better understanding of your target audience's needs, pain points, and preferences. Writing the copy with this insight in mind helps you tailor the messaging to address their specific concerns effectively.
Consistency with Brand Voice
Consistency in branding is essential for building brand recognition and loyalty. When you write the copy, you can ensure that the language, tone, and style align with your brand's established voice and values.
Focus on Key Messages
You know which aspects of your business are most important to highlight. By writing the copy, you can emphasize the key messages that you want to convey to your website visitors.
Writing your website copy also allows you to incorporate relevant keywords and phrases that can improve your website's search engine optimisation (SEO). This can help your site rank higher in search engine results, driving more organic traffic.
If you have the time and ability to write the copy, it can save you the cost of hiring a professional copywriter. However, if writing isn't your strong suit, investing in a professional copywriter can be a worthwhile investment.
While website designers can collaborate with you and offer valuable input, they are not likely to have the same level of insight and knowledge about your business. By taking charge of the copywriting, you can ensure that your website effectively communicates your brand's message and engages visitors, increasing the likelihood of converting them into customers.
Pam Rubin: https://pamrubin.com
Tegan Heneke: https://www.linkedin.com/in/teganheneke